Hyundai’s slogan, ‘New Thinking. New Possibilities.’ echoes the brand’s approach to offer people a Modern Premium vehicle. What does this mean? That a car doesn’t necessarily have to be expensive or packed with every possible feature to be desirable and accessible to the masses. Casey Hyun, Creative Design Manager at Hyundai explains, “Modern Premium is about giving the customers value that goes beyond things such as cost. It is about giving people a sense of belonging to the brand, giving satisfaction that’s greater than what a long warranty or cost savings can give.” He goes on to say that people want to drive a car that gets noticed and isn’t just recognised for being fuel-efficient or eco-friendly. This brings us to Hyundai today.
Part of Hyundai’s evolution was establishing its new Fluidic Sculpture design philosophy. Where did it all start? At the beginning, which in auto terms of course refers to the concept phase. When designing concept cars Hyundai focuses mainly on quality, originality, sustainability and customer needs, which allow both New Thinking and New Possibilities to emerge.
It was at the ix-onic’s concept stage that Hyundai first incorporated its Fluidic Design language. This unique design philosophy draws inspiration from contrasts and harmony in nature, for example the curves of a sand dune set against the rigid surface of a landscape. The biggest challenge for Hyundai was to transform a conceptual drawing into a practical design. And it was with passion and hard work from a dedicated team that the concept ix-onic eventually became the showroom Hyundai ix35.
The new ix35 was designed to let you enjoy lower CO2 emissions and less wind resistance without having to sacrifice style. And nothing captures the essence of Hyundai’s new design ethos better – balancing beauty and efficiency. This can be seen in all the latest Hyundai models including the i10, i20, i30, Accent and Elantra along with Hyundai’s recognizable hexagonal grille proudly displaying the brand’s logo. One can only wonder and look forward to what other New Possibilities Hyundai’s New Thinking philosophy will bring.
Just like a Volvo, the Hyundai Tucson comes equipped with safety features though it still cannot compete with the Sweden-based outfit when it comes to safety features. Their list of safety features includes airbags, six of them and electronic stability control that prevents rollover by keeping the car’s suspension and other systems in check. This is one of the strong selling points of the car and another is their relatively lower price. And true to Hyundai’s confidence to the car they mass produced, they offer a five year or 60,000 mile warranty that is true to all trim packages of the vehicle. Additional safety features includes four-wheel anti-lock disc brakes and an electronic brake-force distribution system. Due to the safety features that the car employs, the Insurance Institute for Highway Safety (IIHS) gave it its second highest rating which is “acceptable”.
Another thing that makes this Hyundai car a serious competition to the Toyota RAV4 and the CR-V is its high performance level. It has an all around great driving capability plus it has a responsive steering system that is coupled with the electronic stability control that provides great handling especially on tight turns. Its suspension system allows for a smooth ride keeping the car’s occupants comfortable even on long trips. The suspension system configuration also increased the car’s stability. The power that its engine emanates is adequate for even more than usual demand on the car when it comes to speed, acceleration and power on some tough road conditions.
The car’s drive system is configured to be an all wheel drive on some models, giving the Hyundai Tucson its great off-road capability that is quite respectable for a compact sport utility vehicle. The four-wheel drive configuration which is available on some trim packages gives better handing than the front-wheel drive models. The adaptive all-wheel drive system allows the directing of power to the rear wheels when traction on the rear is needed. There is also a switch that enables the driver to use the 50/50 torque split that comes in handy when trekking through snow or other similar road conditions. The Hyundai Tucson’s largest engine offered is a 2.7-liter V6 engine that can produce 173 horsepower. Its power can be checked efficiently by EBC pads that locks up to the Hyundai Tucson’s 11-inch diameter front rotors for maximum stopping power.
The newest model of the Hyundai Tucson for the model offers three trim packages which will suit any costumer’s need in a sport utility vehicle. The entry level is the GLS model which comes with a 2.0-liter four-cylinder engine that comes with 140 horses. The next package is the SE model which comes equipped a V6 and a front-wheel drive or an all-wheel drive configuration. The top of the line Limited models comes with the aforementioned V6 engine that has a maximum output of 173 horsepower. The models are also available with either front or all-wheel drive configuration.