Hyundai Vehicles
Hyundai’s slogan, ‘New Thinking. New Possibilities.’ echoes the brand’s approach to offer people a Modern Premium vehicle. What does this mean? That a car doesn’t necessarily have to be expensive or packed with every possible feature to be desirable and accessible to the masses. Casey Hyun, Creative Design Manager at Hyundai explains, “Modern Premium is about giving the customers value that goes beyond things such as cost. It is about giving people a sense of belonging to the brand, giving satisfaction that’s greater than what a long warranty or cost savings can give.” He goes on to say that people want to drive a car that gets noticed and isn’t just recognised for being fuel-efficient or eco-friendly. This brings us … Read the rest
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